These days, it’s all about being online. Astral Brands, the parent company of cosmetics brands Pur Minerals and Aloette Cosmetics, is pairing the power of email and social media to raise awareness and boost sales of its expanding cosmetics lines. With an email marketing effort that typically returns a 30% lift in same day sales, the company’s new social strategy uses its ExactTarget-powered email marketing messages to recruit new Facebook fans, providing the company a loyal group of bra...